"I'm broke, what business do I start?" is a video on YouTube, I have already started factiii.com, but have done 0 marketing and ran 0 businesses before. I will use Alex's advice to refine my startup and share how it goes here. Video Break Down 1. What a. Pain - Something you have to overcome b. Profession - Something you are good at c. Passion - Something you care about 2. Who a. Like you b. Helped Before c. Underserved 3. How PT1, Good stuff a. Easier b. Guaranteed c. Faster d. Experience the dream 4. How PT2, Bad stuff a. Guarantee -> Risks b. Fast -> Slow c. Easy -> Pain/Suffering/Sacrifice 5. Combine a. I help Who (from above) get (How PT1) b. Without (How PT2) thru (Unique Process, below) 6. Unique Mechanism a. Differentiates your solution from others b. Make steps for your proprietary process for your business 7. First 5 customers - do for 4hrs/day or until you reach 100 a. Greet Customers b. Compliment c. Insert Sentence in step 5 d. Ask if they know anyone Mozi Money Niche Method Promise Proof Plan